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2026Brand / Website / Generative Tool

Gitcoin 3.0 Rebrand

A full brand and web refresh for Gitcoin's move from a grants platform into a broader funding network, paired with a generative asset tool for consistent campaign visuals.

Visit GitcoinOpen asset generator
Gitcoin 3.0 brand artwork with Fund What Matters messaging.

Impact

Funding Distributed

$60M+

Funding Rounds

230+

Unique Donations

5M+

Projects Funded

3,715

Brand Tool

1 generator

Gitcoin was evolving beyond a single grants product into a network for Ethereum public goods funding: a place to discover mechanisms, compare programs, study outcomes, and coordinate capital. The brand needed to explain that shift without losing Gitcoin's public goods roots, while the day-to-day content engine needed a faster way to create visuals that still felt unmistakably Gitcoin.

Step 01

Reframing the Public Story

Repositioned the site around the line Fund What Matters and a clearer editorial architecture: campaigns, research, apps, mechanisms, and case studies. The goal was to make Gitcoin feel less like a product landing page and more like the trusted reference layer for Ethereum funding.

Step 02

A System for Funding Intelligence

Structured the visual language around dense, searchable knowledge surfaces, restrained dark UI, high-contrast teal accents, and a stronger typographic hierarchy. This gave the brand enough authority for reports and case studies while keeping enough energy for campaigns and community moments.

Cellular Gitcoin brand background generated from the new asset system.
The rebrand introduced generative textures that could flex across editorial, campaign, and social formats.
Circular Gitcoin brand background generated from the new asset system.
A family of Chladni-inspired backgrounds gave the system recognizable variation without relying on one static key visual.

Step 03

Brand Asset Generator

Built a Three.js Chladni plate generator so the team could create Gitcoin-aligned visuals in seconds. Instead of treating the brand system as a fixed asset folder, the generator turned the visual language into a reusable production tool.

Organic Gitcoin brand background generated from the asset generator.
The generator made brand consistency practical for fast-moving grants, research, and ecosystem communications.

Step 04

Connecting Brand to Gitcoin 3.0

Aligned the identity with the Gitcoin 3.0 transition: plural funding mechanisms, community-operated rounds, and a broader grants network. The brand system had to support both institutional credibility and experimental mechanism design.

The rebrand gave Gitcoin a more mature public face for its 3.0 era, turning the website into a funding reference library and the asset generator into a practical tool for producing consistent campaign, research, and ecosystem visuals.