Product & Visual Designer

Octavian
Todirut

FocusProduct clarity
Work styleSystems + storytelling
Based inRemote / Europe
Portrait of Octavian Todirut
Product & Visual Designer

Based in Europe, working with teams anywhere.

I shape product stories, interfaces, and systems for teams building complex digital products.


About

I move between product logic, visual systems, and the small details that make digital work feel considered.

I'm Octavian Todirut, a product and visual designer with a background that started in print, advertising, and art direction before moving into interactive work, brand systems, and Web3 products.

My strongest work sits where structure and atmosphere meet: interfaces that explain complex ideas, visual identities that can scale across a product, and design systems that make teams faster without sanding away character.

I like working close to the material. That can mean shaping a product flow in Figma, building a visual language around motion and generative tools, or getting close enough to code to understand how the thing will actually ship.

Started withPrint, advertising, art direction
Now focused onProduct, brand, systems
Comfort zoneAmbiguous, technical, visual
Tools I enjoyFigma, motion, 3D, code

Selected Work

Case studies built to show the thinking,
not just the finish.

A focused set of product and visual design projects with concise context, process, and the business impact behind each one.


Experiments

A couple of experiments
worth opening.

View all experiments

Open to select work

Let's build something with clarity.

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