About me
Octavian Todirut
I'm a product and visual designer with roots in print, advertising, and art direction, now working across product interfaces, brand systems, Web3 tools, motion, and code-adjacent design.
How I work
I care about structure, atmosphere, and whether the thing can actually ship.
My strongest work sits where structure and feeling meet: interfaces that explain complex ideas, visual identities that can stretch across a product, and systems that make teams faster without flattening the personality out of the work.
I like getting close to the material. Sometimes that means mapping a product flow until the logic is obvious. Sometimes it means building a visual language around motion, 3D, or generative tools. Sometimes it means learning enough of the code path to make better design decisions.
I'm especially interested in projects where the interface has to make something technical feel usable: funding systems, identity, governance, tools for creative work, and products that need both clarity and character.
Selected work