Gitcoin Token Launch
Launch design for Gitcoin's GTC rollout and the Quadratic Lands campaign that framed its move toward DAO governance.
Impact
Eligible users
25,500
Airdrop allocation
15M GTC
DAO treasury
50M GTC
Gitcoin needed a launch experience that could explain GTC, signal the shift toward community governance, and help thousands of eligible users understand why the token mattered beyond speculation.
Step 01
Built the launch narrative around Quadratic Lands, connecting the token drop to Gitcoin's broader mission of funding digital public goods.
Step 02
Translated governance concepts into clearer campaign messaging, onboarding moments, and visual structures that made decentralization feel participatory rather than abstract.
Step 03
Designed supporting surfaces that balanced hype with explanation so users could move from announcement to claim and governance context with less friction.
The launch gave Gitcoin a sharper public-facing story for GTC and helped frame the token as an entry point into governance, community ownership, and the next chapter of the ecosystem.