Gitcoin Token Launch
Launch design for Gitcoin's GTC rollout and Quadratic Lands campaign, turning a token drop into an entry point for governance and public-goods ownership.
Impact
Eligible users
25,500
Airdrop allocation
15M GTC
DAO treasury
50M GTC
Challenge
Problem
Gitcoin needed to launch GTC without reducing the story to token speculation. The experience had to explain why governance mattered, connect the drop to Gitcoin's public-goods mission, and help eligible users understand their role in the ecosystem's next chapter.
Approach
Process
Launch Context
The token launch marked Gitcoin's move toward DAO governance. The design challenge was to make that shift feel like an invitation into stewardship, not just a claim mechanic or market event.
Quadratic Lands Narrative
Built the launch narrative around Quadratic Lands, a campaign world that tied GTC back to Gitcoin's core belief in funding digital public goods. The visuals gave the launch a memorable identity while keeping the story rooted in coordination, community ownership, and public value.
Governance Onboarding
Translated governance concepts into clearer campaign messaging and onboarding moments. The goal was to help users understand what GTC unlocked: participation, delegation, treasury stewardship, and a larger say in how Gitcoin funds open-source and public-goods work.
Claim and Campaign Surfaces
Designed launch surfaces that balanced excitement with explanation, so eligible users could move from announcement to claim to governance context with less friction. Each surface had to carry the same campaign logic: this is not only a token, it is a role in the network.
Community Ownership
Framed the post-claim state around participation rather than completion. The launch needed to point users toward the DAO, make governance feel active, and reinforce that GTC was a coordination layer for the people funding and building public goods.
Impact
Outcome
The launch gave GTC a clearer public-facing story: not just an airdrop, but a transition into governance, community ownership, and shared responsibility for Gitcoin's public-goods ecosystem.